For this film I worked again with Highsnobiety. In my Superiest Times we developed the InMotion series for them where we featured upcoming products in an interesting way.
The challenge for this video was that I roughly had 24 hours to shoot and edit it since it was a very spontaneous decision to produce it.
My idea was to take it out of the studio setting and search for an interesting background and a cool little story line. So I found the escalator situation where I present the shoe and it’s new features.